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Our approach to emergency preparedness is based on Maslow’s Hierarchy of Needs. In short, the Hierarchy of Needs is a theory that depicts the motivation behind human needs. Working from the bottom up in the diagram, our basic needs must be satisfied before we can move to psychological needs and self-fulfillment needs. This is how we prioritize our preparation. By starting at the base and moving up, we ensure that all of our basic needs are met so we don’t get ahead of ourselves. It’s great to have a top-secret off-the-grid bunker to retreat to, but if you don’t have food and water you might not even get there in the first place.

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Everything seems fine until it’s not. You don’t realize what you have until it’s gone. You’re going about your business one day and the next a global pandemic strikes and your world is turned upside down. However you want to phrase it, uncertainty abounds and 2020 has made that clearer than ever.

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Crashes are also the greatest opportunity for an individual to gain wealth of any economic event. Massive amounts of money are transferred. Desperate people behave in predictable ways. You must look at the impending collapse for what it actually is; your once-in-a-lifetime chance to become wealthy. There is no need to guess or speculate on how it’s done, the pattern of collapse has played out many times in human history. The rules for winning never change. It requires timing, preparation, and above all else - the psychological strength to stick to the plan, even when the world around you is in chaos.

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