Emergency Preparedness: Why Now is the Time to Start


Everything seems fine until it’s not. You don’t realize what you have until it’s gone. You’re going about your business one day and the next a global pandemic strikes and your world is turned upside down. However you want to phrase it, uncertainty abounds and 2020 has made that clearer than ever.

Emergency preparedness, which was once reserved for doomsday preppers showing off their secret bunkers on a reality TV show, has likely been on the forefront of your mind these last few months without you even realizing it had a name. Maybe you’ve bought a few extra cans of food the last few times you’ve gone to the grocery store to keep in the pantry, or maybe you’ve increased your home security in the last month. Our family has certainly been thinking more about our preparedness these last few months. We’re willing to bet most Americans have too. 

Why start now?

The best time to start preparing your family for potential threats was yesterday. Luckily, the second-best time is today. Threats can range from local disasters to global emergencies, including bioterrorism, earthquakes, floods, power outages, wildfires, and of course, global pandemics, to name a few. It’s evident that SHTF quickly, with grocery stores being sold out of food at the beginning of COVID-19 and buildings being burned down across our cities. You deserve a sense of security, and a little preparation can do that for you.

You still might be thinking that preparing for the worst is only for those who are paranoid about the world ending. That the majority of Americans aren’t worried about anything bad happening, so you shouldn’t be worried either. The current global supply chain and the instant-access economy will always be there to provide for us, right? We’re not convinced. 

We’re in the mindset of doing the opposite of the masses. It’s better to be right alone than to be wrong with the crowd. This principle applies to emergency preparedness. While everyone else is busy dismissing the idea that disasters and emergencies are becoming more prevalent in today’s society, you’re preparing yourself and your family for that disaster or emergency situation. When the time comes, you’ll be the one ready to handle the situation, and others will be left in panic mode. 

This leads to the obvious question:

What if I never need to use this stuff I’ve prepared with? 

Our view is it’s better to have it and not need it than need it and not have it. Sure, you may not need to use it, but we’d rather be safe than sorry. You can think of it as an emergency savings account in the bank. There’s a good chance you won’t need to tap into that savings account. But when the time comes when you get laid off, there’s an unexpected trip to the emergency room, or your car breaks down on the side of the road, you’ll have that savings account to rely on. The security of knowing we have supplies to rely on in times of trouble makes it worth it for my family, as it does countless other families. And hopefully, we’ll never have to tap into our emergency savings account or stockpile of supplies!

Emergency preparedness is common sense. There’s a reason our parents and grandparents always seemed to have food and various supplies stored for future use. You’ve likely already implemented some strategies without explicitly thinking of it as emergency preparedness. Perhaps you have an emergency kit in your car in the event of a flat tire, or backup flashlights if the power goes out. These are great places to start and preparing more will only put you in a better position. It just makes sense to prepare for the worst. Prepare for the worst, hope for the best. You can start small but start now.

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