The Psychology of Emergency Preparedness

The Psychology of Emergency Preparedness

We’re assuming that a lot of you reading this aren’t very familiar with the prepping world. Perhaps the only exposure you’ve had to preppers is binge-watching Doomsday Preppers or Doomsday Bunkers on Netflix. Or maybe you’ve heard about billionaires like Bill Gates building out bunkers on all of their properties to protect their families from the worst. Sure, these kinds of activities fall under the umbrella of emergency preparedness, but these examples are not nearly all that preparedness is about. In this post, we’ll cover the psychology of emergency preparedness, and why you and your family might want to consider it.

Emergency preparedness, or prepping as it’s commonly called, isn’t just for your odd coworker in the break room who goes on and on about the imminent demise of the world. A quick Google search of ‘emergency preparedness’ returns and as the first two hits. Emergencies can range from local disasters to global emergencies. has an extensive list of disasters and emergencies, including bioterrorism, earthquakes, floods, pandemics, power outages, and wildfires to name a few. We highly recommend taking a look at and navigating through some of their resources.

You still might be thinking that prepping is only for those who are paranoid about the world ending. That the majority of Americans aren’t worried about anything bad happening, so you shouldn’t be worried either. The current global supply chain and instant access economy will always be there to provide for us, right? We’re not convinced.

We’re in the mindset of doing the opposite of the masses. It’s better to be right alone than to be wrong with the crowd. This principle applies to emergency preparedness. While everyone else is busy dismissing the idea that disasters and emergencies are becoming more prevalent in today’s society, you’re preparing yourself and your family for that disaster or emergency situation. If the time comes, you’ll be the one ready to handle the situation, and the others will be left in panic mode.

This leads to the obvious question: What if I never need to use this stuff I’ve been stocking up on?

Our view is it’s better to have it and not need it than need it and not have it. Sure, you may not need to use it, but we’d rather be safe than sorry. You can think of it as an emergency savings account in the bank. There’s a good chance you won’t need to tap into that savings account. But when the time comes when you get laid off, there’s an unexpected trip to the emergency room, or your car breaks down on the side of the road, you’ll have that savings account to rely on. The security of knowing we have supplies to rely on in times of trouble makes it worth it for us, as it does countless other families. And hopefully, we’ll never have to tap into our emergency savings account or stockpile of supplies! 

As we covered in our Information Overload blog post, you can start small. Start with the basic supplies: food, water, and proper clothing. Once you have your physiological needs covered, you can move to your safety needs. These needs include shelter and personal security. Your first prep can be for a local disaster like a power outage or flood situation. Plan for a small event where you will only be affected for 24 to 48 hours and work from there. Once you have that plan in place, plan for an event where you will need supplies for a week, a month, a year, etc. There’s no reason to plan for a global emergency where the whole energy grid is compromised if you aren’t even prepared to handle a 24-hour power outage. Start small! *The majority of our Survival Kits have enough supplies to last 72 hours*

Emergency preparedness is common sense. You’ve likely already implemented some prepping strategies without explicitly thinking of it as prepping. Perhaps you have an emergency kit in your car in the event of a flat tire, or backup flashlights if the power goes out. These are great places to start and prepping more will only put you in a better position. It just makes sense to prepare for the worst. Prepare for the worst, hope for the best. You can start small but start now

Summary of the Psychology of Emergency Preparedness:

  • Prepping isn’t just for extreme doomsday preppers you see on TV.
  • Government websites like and outlines guidelines for different emergency situations we may face in the future.
  • Emergency situations can range from local disasters to global emergencies.
  • It’s better to be right alone than to be wrong with the crowd.
  • It’s better to have it and not need it than need it and not have it.
  • Think of your supplies stockpile like an emergency savings account.
  • Start small.

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